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Brand Strategy

We are a London-based design studio delivering brand strategy for start-ups, scale-ups and established companies.

We help you find and tell your unique brand story that talks directly to your target audience.

Klutch Studio is a brand strategy studio based on the sunny South Bank of central London.

We work with exciting start-ups and established companies to create brands that can't be ignored.

Every company has a unique story to tell, we work with you to understand this and distil that story into positioning that defines how you look, sound and act, meaning you have total clarity when talking to your customers both visually and verbally.

Finding a clear space for your brand to live in is a way to set yourself apart from your competitors, we find your 'why' by analysing your customers, your category, your brand truths and strengths, and the current state of culture that could influence your positioning.

Are you ready to change the way your customers see you?

Let's Do Something Great together.

Our brand strategy services:

  • Naming
  • Brand Strategy
  • Brand Vision
  • Brand Values
  • Personality
  • Tone of voice

Exciting companies we've helped to build their brand stories

View all our work

Don't just take our word for it...

“We needed a portal and fast, Kevin and his team understood the needs and took it from an idea to finished product in a matter of weeks.”

Carlo Marcoli
API Economy Solutions Leader Europe, IBM

“This is a brilliant bit of work. I’ve been through this a few times with different agencies and I think you’ve collectively nailed it.”

John Stuart
Co-Founder

“Klutch came in to help us bring our new stadium project offices to life for our team and stakeholders, their creativity and understanding of brand and engagement was second to none.”

Andrew Jackson
Construction Director, Stamford Bridge Redevelopment

“Klutch come highly recommended. The team are hugely knowledgeable, creative and brilliant to work with. Big thumbs up from us.”

Holly Dedman
Business Director

“They exceeded our expectations throughout the process thanks to their quality and professionalism.”

Jack Broughton
Managing Director

“The Klutch team understood what we required, and delivered it on time and on budget.”

Mads Dal
Founder, Dal Kapital

“Klutch is a people-positive organisation and is making an impact in every corner of the Lukango business. They have become thought partners. Working with them we have found a detailed, thorough and inclusive team that it will be a pleasure to continue our journey with.”

Joanne Safo
Founder & CEO

“Klutch played a blinder, cutting to the heart of the problem and creating an identity and membership that has become a focal point for fans of all ages.”

Jack Allen
Membership Marketing Manager, Hotspur

“Klutch have been instrumental in enabling us to get Jeeni from a concept to a brand, making it fun every step of the way. Being limited ourselves in the creative department meant we had a very vague idea of how we might have wanted Jeeni to look and feel, the Klutch team managed to bring this to life, exceeding our expectations. The feedback we have had in the first few weeks has been fantastic.”

Allison Croft
Channel Director

“The team at Klutch have helped us define our visual identity for a number of our brands and always deliver beyond the brief. We are excited about working with them to develop SEASTATE further over the coming seasons.”

Nick Crook
Founder, Seastate

“In the time we've been working with the team at Klutch, they have supported us during our initial stages building our brand and helped us exceed our road map.”

Mads Dal
Co-Founder, Better Home Cover

“The team at Klutch Studio have been brilliant. They listened to my needs intently and came up with a unique brand that sets me apart from the competition. I absolutely love our new branding and would highly recommend Klutch to anyone that's looking to freshen up their company brand.”

Alex Elliott
Founder & Director

“Klutch have taken our request to build a more mature brand and website and delivered something that is much more than we could of asked for.”

Mads Dal
Managing Director

“Working with Klutch was a great experience! They were always willing to listen to our ideas and executed our strategy/vision beyond our expectations”

Matthew Woods
CEO and Co-Founder

“Klutch met the brief, understood the objectives of the event and really brought the brand to life. Throughout the project, they were always responsive, and was always flexible when we needed a fast turn around.”

Rachael Firth
COO, Wonkhe

“After chatting with multiple agencies, Klutch came recommended particularly for their work with smaller companies. The project kicked off with a couple of very interactive, enjoyable workshops to identify our needs and the company's personality. Klutch's communication throughout the project was very clear and timely, always happy to jump on a call or make changes where necessary. We are very happy with the end result and would recommend Klutch to others looking for a rebrand. ”

Marcus Dixon
COO & Co-Founder

“The team were brilliant and I was super impressed with how quickly you guys got to grips with what I wanted and produced something so cool. The presentation went really well and everyone seemed motivated and engaged”

Fran Millar
CEO, Belstaff

“Kevin and his team helped us define our brand identity and build our MVP. More than that, they helped us understand what the possibility of our idea really was.”


Co-Founder, Heathopper

“They've taken the time to understand who is and what makes our business tick first. We found them easy to work with and I have consistently been impressed with how they have been able to translate our non-designer garbled feedback into something cohesive that they could apply. Each time, absolutely on point.”

Adi Kasliwal
Co-Founder

Ready to take your startup to the next level?

Let's Do Something Great™ together.

What is your budget range?

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