Elevating the game for a global
attention marketing agency

AFK Top Banner


AFK is a global attention marketing agency which unites passionate audiences, remarkable content creators and world-leading brands. They approached us to help them build a new brand and digital presence. After significant growth since launching in 2020 they needed an identity that would communicate their vision, values and new brand strategy developed by Arnt Eriksen. Having rebranded 3 times since their launch, we knew we had to build something that would stick.

Klutch Studio AFK Brand Strategy
Klutch Studio AFK Tag Line Photo
Klutch Studio AFK Brand Guidelines
Klutch Studio AFK Brand Colour Design
Klutch Studio AFK Brand Gradient
Klutch Studio AFK Brand Logo Vertical
Klutch Studio AFK Typeface
Klutch Studio AFK Brand Year in Review
Klutch Studio AFK Card Carousel
Klutch Studio AFK Social Carousel
AFK Stories Case Study
Klutch Studio AFK Event Carousel
Klutch Studio AFK Hoodie Carousel
Klutch Studio AFK Phone case Carousel
Klutch Studio AFK Light Box
Klutch Studio AFK Tote Bag


After the visual identity was complete, we set about designing and building a custom website that was built to show off both their talent roster, case studies, and thought leadership. The site was built on a Craft CMS that allowed them easy access to update the content. A tag structure was employed throughout the site to ensure relevant content could be shown on the right pages and also divide the content into the three verticals both for display and visually via colour.

Klutch Studio AFK Website i Pad
“Working with Klutch was a great experience! They were always willing to listen to our ideas and executed our strategy/vision beyond our expectations.”
Matthew WoodsCEO & Co-Founder
Klutch Studio AFK Website Full Page

Services & Credits

And finally a big thank you to Matthew Woods, Ella Jennings, Arnt Eriksen for trusting us with this project.

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Logo Design
Visual Identity
Website Design
Front and Back End Web Development
Craft CMS Integration


AFK Monument Grotesk