In town full of Costa’s and Starbucks how do you cut through? Coffee by day, craft beer by night. The owners of an already established craft beer shop in Putney, SW London saw an opportunity to use their space to serve up locals with a hit of caffeine. Of course we obliged, we love coffee too!
Once the name was agreed upon, Brunch Weasel was born, a bold mix of type, colour and tone of voice that injected some real personality into the local high street. A fun and playful logo marque that bought any assets it was used on to life, the graphics instantly stood out and drew customers in the door to grab a real barista made coffee.
More than just coffee we gave the small shop personality that got the local’s talking. On the opening day there was a queue round the block and they served over 500 coffees to locals. The shop quickly became a regular spot for commuters to get their daily hit of caffine on the way to the tube.