Shaping the future
of employee wellbeing

Carve Top Banner


The impact of remote working and disparate teams has increased stress on employees causing burnout and lack of connection and belonging, which has caused drops in personal, team and company performance. There is still a long way to go, but companies are finally taking mental health seriously and investing in it to ensure happier, healthier employees.

Carve was born to bridge the gap between employee wellbeing & team performance. They approached us to help them bring their business to life with a brand identity and website.

Custom logo design for Carve coaching by Klutch Studio
Brand proposition for Carve coaching
3D Balancing shapes for Carve by Klutch Studio
Close up of custom logotype for Carve

We built them a bold brand that leant into the feeling of balance and calm. We created a series of balancing 2D and 3D shapes that could combine, interchange and move to create satisfying combinations that create a sense of meditative calmness.

The company's name largely inspired the logotype; we enhanced the ink traps with subtle extensions and created deeper, chiselled edges to make it look like it had been carved from stone. Supported by a clean, fresh palette that enhanced the overall calming effect of the identity – we paired this with a complementary type style made up of a friendly, serif headline font and a sans serif for body copy.

Carve website homepage in laptop mockup
Carve image by Klutch
Website testimonial asset for Carve coaching by Klutch
Carve mobile website designs
Carve website cards
Favicon design for Carve coaching website by Klutch
“I’ve worked with Klutch Studio on a number of occasions now and there’s a reason I keep coming back. The team are friendly, professional and highly skilled at what they do. Every time I give them a brief, they perfectly capture and understand what I’m after. If you are looking for a Design Agency, then look no further as these guys are the real deal.”
Jack BroughtonCo-Founder
Carve coaching poster design mockup
Carve coaching website design
Image for Carve Coaching by Klutch
Carve appointment card mockup by Klutch
Instagram story design for Carve
Tote bag design for Carve coaching by Klutch

We designed a phase one website that allows potential customers to book an initial call with the founders. Built on Craft CMS for full content control, the site is modular, meaning the client is able to build their own new pages as required.

Notebook cover design for Carve
Carve stressball mockup
Waterbottle mockup for Carve
Yoga mat mockup for Carve

Services & Credits

Finally, a big thank you to Jack for allowing us to bring Carve to life.

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Brand Strategy
Logo Design
Visual Identity
Website Design and Build


Craft CMS