The Challenge
ChAI is a fintech company that combines 1000's of data points with AI to democratise commodities price forecasting, in one easy-to-use platform. During the 2nd half of 2023 they are launching an insurance product to give companies that rely heavily on commodities peace of mind against price changes.
After gaining initial market traction and investment from leading VC's they approached us to help them build a new brand strategy, visual and verbal identity that would take them through their next stage of growth.
The Solution
Working closley with the ChAI team we ran a series of workshops to help us build the brand strategy, teasing out information, testing and refining until we settled on on the brand idea of 'Simplicity – Transforming the complex & risky to the accessible & safe'. This then drove all messaging and creative development.
With two offerings, the forecasting dashboard (insight) and the insurance product (protection) we built a brand marque that was made up as a sum of these parts, the inner shape was insight and surrounding it was the protection element, with a subtle nod to the 'c' in ChAI, this was paired with a custom word mark that highlighted the AI, element of the company. The shapes that made up the marque then became a design system which was used with layered images that show both the origin of the commodities in its rawest form, and on top masked into the relevant brand shape, the commodity being processed, as it would be by ChAI's customers. The colour palette was created around the commodities they cover with one additional colour, ChAI orange, which is used as a primary brand colour representing the digital nature of the company. An elegant yet premium-type style was add a to level of maturity and prestige to the brand identity.
The Website
ChAI needed a website that did a few things, explained their product offerings and benefits to new viewers, showcased their expertise via downloadable thought leadership, case studies, white papers, and gathered leads from potential new clients. The solution is a website that is easy to navigate, understand the products and gather more intel but also book a call with one of the experts to understand more about ChAI and get a demo. The site includes gated content, with details going into HubSpot CRM, a Craft CMS for full content control and the ability to create landing pages as needed for digital marketing campaigns.
Services and Credits
Visit the site: www.chaipredict.com
Services:
→ Brand Strategy
→ Logo Design
→ Visual Identity
→ Verbal Identity
→ Website Design and Build
Credits:
→ Fonts used: Reckless Neue, Helvetica Now Pro, F37 Lineca
→ Craft CMS
And finally a big thank you to Marcus, Tristan, Felix, Natasha and the whole ChAI team for allowing us to bring this to life.