Our work

Building a brand for a B2B SaaS application that's ready to soar

Client | Kyte

Klutch Studio x Kyte - Billboard design

The Challenge

The catering function in care homes is broken, currently meal planning takes place on scraps of paper, nothing is recorded, orders are phoned in across multiple suppliers and there’s no way to track deliveries, reconcile budgets and make informed decisions based on occupancy or day-to-day requirements, such as staff or visitors.

Enter Kyte, an application that helps care homes solve all of these issues in one single, easy-to-use platform. As well as creating meal planning suggestions, allergen advice and building a data set that allows teams to make informed decisions.

The Kyte team approached us to help them build a brand strategy, name and visual identity for their launch.

Klutch Studio x Kyte - Brand strategy statement Klutch Studio x Kyte - Brand strategy and naming

The Strategy

We ran a series of workshops with the client to help us build an ownable brand strategy and create clear naming guardrails. The creative propoition was ‘Nourishing teams with data and insight’ which drove all creative thinking.

Klutch Studio x Kyte - Logo design Klutch Studio x Kyte - Custom logo wordmark Klutch Studio x Kyte - Brandmark development
Klutch Studio x Kyte - Catering management
Klutch Studio x Kyte - Strapline Klutch Studio x Kyte - Typeface Sora

The Solution

The name Kyte represented the 360° view a Kite (bird) would have when soaring over land, which aligned with the product and what it gives it’s users. We created a brand marque that combined the feathers of a wing and bar graph to represent data supported by a wordmark that had a subtle play on the feathers. Supported by the strapline Elevate your view.

The visual identity was based on the idea of fluid data flowing between users to create better insight and decision making. Key messages and products benefits were shown as alerts to mirror how they would appear in the application and integrated into photography that showed users interacting with the product in kitchens leaning into the benefits it would create for them.

We rolled the identity out across multiple touch-points, including a website, animation, social media and marketing collateral.

Klutch Studio x Kyte - Catering management image
Klutch Studio x Kyte - Colour palette
Klutch Studio x Kyte - 3D icon designs
Klutch Studio x Kyte - Catering management solutions Klutch Studio x Kyte - Brand guidelines Klutch Studio x Kyte - Social media tiles
Klutch Studio x Kyte - Linkedin post design
Klutch Studio x Kyte - Document design grid Klutch Studio x Kyte - Catering management system
Klutch Studio x Kyte - Mobile website designs Klutch Studio x Kyte - Billboard design mockup

Services and Credits

Visit the site: www.getkyte.io


→ Brand Strategy
→ Logo Design
→ Visual Identity
→ Website Design
→ Animation
→ Front and Back End Web Development


→ Fonts used, Sora by Google and Area from Adobe Fonts.

And finally a big thank you to Allison Croft, Steve Godber and Kevin Cowell for trusting us with this project.

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