Seldon is a leading MLOps start-up founded in 2014. After undergoing a few versions of their branding in that time, they approached Klutch Studio to help them align their visual identity and brand architecture as they solidified their product offerings to move into the next phase of growth following their recent Series B investment.
Initially, we set about creating the new brand architecture and with several existing products being renamed or amalgamated we needed to create a new set of rules around brand mark usage and logotype to create a system that could be expanded upon if and when new products came to market.
Once complete we audited the visual assets they had and we quickly understood what they wanted to keep in terms of colours and fonts and what could be removed. After various ideas, we settled on using the 'S' from their logotype, turning this into a dynamic shape that mirrors their product and the power of their MLops automation tools.
Once defined we helped them roll this out across all their materials from pitch deck to social media and their website. A full Brand Guidelines was also created to ensure correct brand usage moving forward.