From outgrowing your original goals to wanting to engage with a new audience, there are many signs that might be telling you your business needs to rebrand - and you shouldn’t be afraid to make the move.
If you are considering rebranding, it’s important that you commit to the change - after all, changing your brand is more than simply redesigning your logo. Here are our tips to ensuring your 2022 rebrand is a success.
Understand your mission, vision, values and goals
This goes hand-in-hand with starting out a business, right? The thing is though, over time, your business will evolve, as will your mission, vision, values and goals. You need to have a total understanding of these four elements, as they will create a strong foundation for any successful rebrand.
Consider what makes your brand unique? Ask yourself what values do you have? What do you want to accomplish?
Your mission, vision, values and goals should be reflected in every aspect of your rebrand, including the likes of messaging, tone of voice and use of imagery.
Re-establish who you are speaking to
Likewise, your customer type might change over the years. In fact, after spending time researching your client base, you might find your average customer is totally different to what you thought they were.
Conduct thorough market research to ensure your brand matches your target audience. Remember to focus your research around your current brand, as well as your rebranding ideas, looking at what works and what doesn’t, along with how you could improve or amend it.
Look at the competition
If your target customers aren’t buying from you, then who are they buying from? Check out your competitors and evaluate what might be working for them - and equally, what’s not working for them.
You don’t want to be copying your competition - make sure your rebrand tells your story, and nobody else’s. Of course, it's fine to draw inspiration from current industry trends but be careful to ensure your rebrand won’t suddenly be outdated in a few months time.
Give your brand’s elements a re-fresh
When you’re rebranding, the chances are you will be looking at editing the various elements that make up your brand identity. These are the likes of a logo, slogan, colour scheme and typography - all of which have probably been the same for years. All of these can have a huge impact on your brand and can affect how audiences see your business.
Your brand’s identity needs to run consistently throughout every customer touchpoint, including both digital and traditional platforms. And, while elements like what typeface you choose to use might seem small - they really can make all the difference.
Plan a rebrand rollout
Rebranding is the first step, but what’s equally important is telling the world about it.
Through marketing streams such as physical advertising, press engagement and social media, you should plan a thorough rebrand rollout. The more prepared you are, the more successful your rebrand will be.
Of course, it’s essential that you brief your staff on your rebrand. After all, they are your biggest ambassadors, so they should be up-to-date with your business’s values, missions, vision, goals and messaging.
Are you ready for a rebrand?
Look at rebranding as a sign that your business is growing and evolving, so embrace the change. We get it though, the idea of rebranding can seem overwhelming. As a design and digital agency, Klutch is committed to bringing your brand to life. Whether you’re a local business or an international organisation, we believe that settling isn’t an option and look forward to supporting companies across the globe with their rebrand over the next 12 months. Get in touch with our team to find out more.