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Thought & Insight

Klutch are a climate positive design studio

01.2021 | By Chris Broom

Ecologi climate positive workforce

As 2021 begins we have decided to offset Klutch Studio’s carbon footprint and become a climate positive workforce. Through Ecologi we are doing this by planting trees every single month, already in January we’ve planted 46 trees and offset 2.65 tonnes of CO2e!

Our aim as a company is to plant a whole forest, our tree planting has begun in the mangroves in Madagascar. Mangrove trees capture up to four times as much carbon per acre than tropical rainforests. Three quarters of tropical fish rely on their root systems for nurseries and shelter.

90% of Madagascar’s original forests have been destroyed, displacing entire animal species and taking away the Malagasy’s ability to farm and live on the land. Entire mangrove estuaries are gone, leaving the bare earth to wash away into the sea.

Our funds support the non-profit Eden Reforestation Projects as they continue to reforest the island. Eden are world leaders in responsible reforestation, having already planted 265 million trees and created 2.6 million work days for local communities.

Ecologi have their own designated land, to the north west of the island, near Marataola. Here they are planting in an area of 1,354 hectares (about 180km2).

When I started Klutch I envisaged an agency that helped the world become better, not only through design but by helping others and the environment. We can all clearly see the impact we are all having on the planet so when I can across Ecoligi it was the perfect fit to help us minimise our impact

Kevin Barter, Founder & Creative Director

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