Welcome Aggie

Klutch Studio

Aggie

This week we are excited to welcome Aggie to the Klutch Team, Aggie joins us as an Account Manager.

Tell us a bit about yourself

I’m originally from Yorkshire and, even though I left 14 years ago and have lived in Paris, London, Warsaw and Hong Kong since then, I will never, ever lose the accent.

Outside of the studio, I love going to the theatre, out for drinks & dinner with friends, reading and travelling. I love interior design and am constantly trying to convince my partner that it’s a good idea to rearrange the furniture, paint a wall or put up some new feature in our flat.

I’m also a wedding celebrant which allows me to be very nosy and hear all about people’s lives, it flexes my creative writing muscles creating ceremony scripts and allows me to be a part of lots of very happy and love-filled days. I had my 15 minutes of fame too with a few appearances on Married at First Sight!

How did you get here?

I studied French in Paris for my undergrad and have always loved a spreadsheet so my first job out of uni was as a Project Manager at a translation agency. I was there for five years, had some great opportunities to live and work abroad and ran my own team in a new hub in Warsaw.

I then took six months out and travelled around Central and South America. Back to reality and I went back to Project Management, this time at the Civil Service. I was craving being in a more creative and fun space so I moved into a role as a producer at a data design studio before joining Klutch as an Account Manager.

It’s really motivating to be surrounded by people who have big ideas and believe they can make them happen. There’s an expectation in the industry to innovate, to push boundaries and try new things and I think it’s an industry that’s understanding if something doesn’t work and admiring when it does.

Aggie Koniecz


Where do you seek creative inspiration?

Anywhere and everywhere! I love travelling and always see so many inspiring things when I’m away.

I also think one of the joys of social media (amongst the many pitfalls) is the fact that you can see incredible work in a huge range of different mediums and styles, all literally in the palm of your hand. I have tons of Instagram bookmarks and Pinterest boards full of images I love or ideas for projects I want to do.

I see a lot of value in making things look nice and will go to a fairly big effort to achieve an aesthetic I have in my head for a dinner party spread or even the way a kitchen shelf is organised.

What excites you the most about working in the creative industry?

It might sound cliché, but it’s the people. It’s really motivating to be surrounded by people who have big ideas and believe they can make them happen.

There’s an expectation in the industry to innovate, to push boundaries and try new things and I think it’s an industry that’s understanding if something doesn’t work and admiring when it does.

What do you think the definition of account management is?

For me, an account manager should act as a bridge between the client and the creative team, making sure clear, consistent communication flows in both directions. Translating the client's vision into a comprehensive creative brief, while also effectively communicating the process and rationale back to the client.

Active listening is one of the most crucial skills for an Account Manager. By really understanding the client's needs, challenges, and aspirations, you can be proactive rather than reactive and build trust, becoming a valued extension of their team. This fosters a collaborative spirit, but also allows you to uncover hidden opportunities and suggest relevant, impactful solutions that align with their goals.

Strong project management and organisational skills are also key. An account manager should be on top of the progress of a project, how the budgets are doing, if we’re on track for the deadline and making sure everything that’s important is being communicated to everyone who needs to hear it. 

If you could go back in time what advice would you give yourself?

Life rarely unfolds exactly according to plan, but the detours can often lead to the most rewarding experiences. I'd tell myself to embrace new opportunities and trust that the path, even if unexpected, will ultimately lead to a fulfilling destination.

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